Epic 2D Hack ‘n Slash Reboot of Legendary Franchise Hits PlayStation(R)Network Today and Xbox LIVE Arcade Tomorrow

EDISON, NJ — (MARKET WIRE) — 09/06/11 — Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today that its highly anticipated side-scrolling BloodRayne: Betrayal, launches today for PlayStation®Network followed by a release tomorrow on Xbox LIVE®Arcade for the Xbox 360® video game and entertainment system from Microsoft. The PlayStation Network version is included as part of the PlayStation Network PLAY program.

The original video game femme fatale, Rayne, has returned to battle and feed in a brand new hack ‘n slash adventure developed by WayForward, the seasoned team behind some of gaming’s most critically acclaimed brand reinventions. BloodRayne: Betrayal delivers over-the-top stylish action with a healthy dose of bloodshed. You are Rayne, the sexy dhampir with superhuman strength, speed, and agility, recruited by the vampire-hunting Brimstone Society for one last mission. The target is a lavish, yet sinister, ball in a secluded castle with plenty of dark surprises. With the help of a mysterious friend, and members of Brimstone, Rayne must infiltrate the manor, take out the fiendish horde, and stop an evil master plot once and for all.

BloodRayne: Betrayal is available now on PlayStation Network for $14.99 and tomorrow on Xbox LIVE Arcade for Xbox 360 for 1,200 Microsoft Points. For more information about BloodRayne: Betrayal, please visit the official game site at www.bloodraynebetrayal.com and be sure to Like us at www.facebook.com/bloodrayne. For any media inquiries, including requesting review code, please contact Jerry Whitehead III (jerry@reverbinc.com) and Steven Hopper (steven@reverbinc.com) with Reverb Communications.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan’s Main Event. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

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