America’s Toughest Trainer and Health and Wellness Expert, Jillian Michaels, Returns to Wii™ with an All-New Workout

EDISON, N.J., Oct. 6, 2009- Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, and executive producer Interactive Game Group (I2G), today announced that Jillian Michaels’ Fitness Ultimatum 2010 for Wii™ is now available at retailers nationwide. Following the massive success of last year’s game, Jillian Michaels’ Fitness Ultimatum 2010 debuts exclusive new features including one-on-one training with Jillian, all-new exercises hand-picked by Jillian, a customizable Resolutions Mode and much more. Paired with the portable Nintendo DS™ game releasing later this month, players can now start living a healthier lifestyle courtesy of America’s toughest trainer.

In Jillian Michaels’ Fitness Ultimatum 2010 for Wii™, players are immersed in an intense training session set on a gorgeous tropical island. Filled with Jillian’s exercises and routines along with her distinctive voice and likeness accompanying trainees every step of the way, the game provides immediate and accurate feedback that helps guide players for maximum results. Jillian leads her virtual clients through superset routines of Cardio and Strength Training exercises that include warm-ups and cool-downs, just like a real session with a personal trainer. In addition, players will benefit from helpful health tips and a customizable 6-month training calendar that ensures they stay motivated and focused on attaining their ultimate fitness goals.

Jillian Michaels’ Fitness Ultimatum 2010 for Wii™ is developed by Collision Studios along with Executive Producer Interactive Game Group (12G). The game is rated E for Everyone and is available at retailers nationwide for a Suggested Retail Price of $39.99. To learn more about the game and view the promotional trailer, visit the “Jillian’s Games” page on www.JillianMichaels.com. For additional information about Majesco’s exciting line of products please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels’ Fitness Ultimatum 2009 for Wii™. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.

About Empowered Media, LLC

Empowered Media, LLC operates the Jillian Michaels health and wellness brand. The company works as life architects with the sole mission of inspiring individuals to empower themselves to seek healthier and happier lives. The products marketed are part of the total life solution platform created using the Jillian Michaels philosophy. For more information please visit www.jillianmichaels.com.

About Interactive Game Group, LLC

Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.

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