The Sweet Smell of Success Hits Nintendo DS™ in the Fourth Installment of the Best-Selling Cake Mania Franchise

EDISON, NJ — (MARKET WIRE) — 05/17/11 — Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Sandlot Games corporation, a leading developer of family-friendly casual games, announced today Cake Mania Main Street® for Nintendo DS™ is available now in retail stores everywhere. As a series, Cake Mania is among the most successful casual franchises of all time with more than 200 million PC downloads and more than 700,000 units sold in the handheld market worldwide. Now, the franchise’s fourth Nintendo DS installment brings the mania back to Bakersfield as Jill and her friends franticly work to revitalize Main Street and save their hometown.

Developed by Sandlot Games Corporation, Cake Mania Main Street features 100 levels of fast-paced gameplay marked by the series’ signature time management mechanic. For the first time ever, players can expand beyond the bakery and manage new shops including Jack’s Burger Barn, Risha’s Flowers and Tiny’s Sumo Sushi. These new downtown businesses boast more than 50 upgrades each that players can purchase with cash earned from wacky new customers. Buy all new savory recipes that include over 35 unique ingredients that will keep customers coming back for more!

Cake Mania Main Street for Nintendo DS is rated “E10+” for Everyone 10 and up, and is available now for the suggested retail price of $19.99. For additional information about Majesco’s entire line of products, please visit www.majescoentertainment.com.

About Sandlot Games
Sandlot Games Corporation, headquartered in Bothell, Washington, is the world’s premier developer and publisher of casual and family-friendly games. Sandlot Games boasts a captivating portfolio of popular game titles and franchises including Cake Mania®, Super Granny®, Tradewinds® and Westward®. Sandlot Games reaches millions of game players worldwide through a variety of distribution channels including online, PC, mobile phones, handheld devices and videogame consoles. Since 2002, its games have been downloaded over 300 million times by its loyal fan base. For more information about Sandlot Games, visit http://www.sandlotgames.com/ or twitter us at @SandlotGames.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii™, Nintendo 3DS™ and Nintendo DS™, Facebook® Platform, mobile and other leading platforms. Product highlights include Cooking Mama™, TETRIS® Party Deluxe and Zumba Fitness®. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

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