EDISON, NJ — (Marketwired) — 06/10/13 — Majesco Entertainment Company, an innovative provider of video games for the mass market (NASDAQ: COOL), and Zumba Fitness®, a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout, announced today that the companies have agreed to extend their partnership for interactive entertainment products across a variety of platforms through 2016.
“We brought our first Zumba game to market in holiday 2010, and since then have sold more than 9 million units of Zumba franchise titles,” said Jesse Sutton, chief executive officer, Majesco Entertainment. “The Zumba brand continues to grow and attract new consumers given its strong physical and emotional benefits. With our renewed partnership, we will look forward to building upon our success to date with exciting new experiences across current and emerging entertainment platforms.”
“Majesco Entertainment has proven to be an invaluable partner to Zumba over the years — from their passion for the brand to great forward thinking in the technology space,” said Alberto Perlman, co-founder and CEO of Zumba Fitness. “We are very excited about the cutting edge Zumba games they are working on. Their commitment to the success of our Zumba instructors is second-to-none and we are thrilled to be a part of this incredible ride, now and in the future.”
The next franchise release, Zumba® Fitness World Party, is expected to launch this October on Kinect™ for Xbox 360®, Wii U™ and Wii™, and later this year on Xbox One®, the all-in-one games and entertainment system from Microsoft. Majesco also recently announced Zumba® Dance, the first ever motion-based fitness experience for mobile tablets that lets you take the dance-fitness party with you, anywhere you go. The app is slated to launch this summer.
ABOUT MAJESCO ENTERTAINMENT COMPANY
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as mobile devices. Product highlights include Zumba® Fitness and Cooking Mama™. Majesco is headquartered in Edison, NJ and the company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.
ABOUT ZUMBA FITNESS
Zumba Fitness® is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world–reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold®(for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.