Head Back to the Kitchen or Test Your Survival Skills in the Wilderness in the Next Adventures of the Highly Successful Franchise

EDISON, NJ — (MARKET WIRE) — 05/24/11 — Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, is bringing back the fan favorite video game chef for two exciting new titles that offer something for everyone — Cooking Mama 4: Kitchen Magic and Camping Mama: Outdoor Adventures, coming exclusively to Nintendo 3DS™ and Nintendo DS™, respectively. The best-selling Mama franchise has sold 8 and a half million units in North America alone, and these new titles feature enough activities and challenges to keep both seasoned Mama fans and new players busy for hours on end.

“We’re very proud of the work we’ve put in to make the Mama brand one of the most successful and recognizable franchises in the industry,” said Jesse Sutton, Chief Executive Officer, Majesco. “Gamers of all ages and backgrounds have been enjoying the Mama titles for years, and we think they’ll continue to do so with these next two additions as Mama explores new territories, be it the wild outdoors or the new technology the 3DS provides. With three additional cross-platform Mama skus planned for 2012, as well as the continued expansion of Cooking Mama Friend’s Café on Facebook, Majesco is committed long-term to this beloved franchise.”

Join the original digital chef as she makes her debut on Nintendo 3DS with Cooking Mama 4: Kitchen Magic! From new recipes and ways to play to fresh kitchen activities and dish combinations, the iconic kitchen cutie has some tricks up her sleeve that will magically transform kitchen newbies into master culinary artists! Slice, dice, knead, toss and flip your way through more than 200 unique Touch Screen mini-games as you cook in brand new ways with the Nintendo 3DS gyroscope: crack eggs, flip pans, balance plates and much more. Earn bronze, silver and gold medals while mixing up over 60 recipes that range from side dishes to full meals. Organize, decorate and clean your kitchen while watching surprising 3D events unfold as you prepare each meal.

Mama develops her wilderness skills in Camping Mama: Outdoor Adventures that features 100 different stylus based games across a broad range of challenges: craft a fishing pole, use it to fish then cook your catch; capture wild chickens for a tasty egg breakfast; set up your tent; collect exotic insects and much more. Both girls and boys can enjoy fun outdoor activities like rock climbing, spelunking, rowing and tree climbing as they navigate 38 different levels that span forests, mountains and seas. Would-be campers can choose to play as either the son or daughter with Mama or Papa providing guidance depending on the challenge. With customization options and collectible play, Camping Mama lets everyone go wild in the great outdoors!

Developed by Cooking Mama Limited, Cooking Mama 4: Kitchen Magic for Nintendo 3DS and Camping Mama: Outdoor Adventures for Nintendo DS are both expected to release this fall. For additional information on the Mama franchise, please visit www.cookingmamaus.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii™, Nintendo 3DS™ and Nintendo DS™, Facebook® Platform, mobile and other leading platforms. Product highlights include Cooking Mama™, TETRIS® Party Deluxe and Zumba Fitness®. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

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