Join Hello Kitty and SANRIO(R) Friends As They Shop, Sew, Cook and Dress Up in Time for the Holidays

EDISON, N.J., Nov. 9, 2009- As part of Hello Kitty’s 35th Anniversary celebration, Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced that it has partnered with Barnstorm Games to publish Hello Kitty Party for Nintendo DS™. The newest video game featuring the super-cute and irresistible pop-icon, Hello Kitty Party lets players dance, shop, cook, iron and much more in 25 themed games designed for fans.

“Hello Kitty has been a worldwide phenomenon for the past 35 years and we relished the opportunity to add the global icon to our portfolio,” said Gui Karyo, Executive Vice President of Operations for Majesco. “Hello Kitty Party is the perfect title to bring to market during the holiday gift-giving season and we believe fans of all ages will enjoy the unique experience.”

“Because of Majesco’s long-standing expertise in managing licensed products in a highly competitive hand-held games market, the partnering of Barnstorm with Majesco will give Hello Kitty Party the ideal high profile release in North America,” added Simon Jeffrey, Managing Director for Barnstorm Games.

In Hello Kitty Party, players help Hello Kitty and SANRIO friends — including Keroppi®, Badtz-Maru®, My Melody® and others — plan and throw a super fun party. Players can send out personalized party invitations; design and iron the perfect dress; shop for party fare; play puzzles and match games; and dress Hello Kitty in a variety of outfits and accessories. In addition, players can have fun in the kitchen — washing, slicing, frying and cooking party food before the guests arrive. When the party is in full swing, players can also show off their moves in the Dance Contest!

Developed by Idea Factory and licensed by Barnstorm Games, Hello Kitty Party for Nintendo DS™ launches November 23rd. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com.

The Hello Kitty Party video game is one of many special releases honoring 35 years of Hello Kitty. SANRIO is celebrating Hello Kitty’s 35th Anniversary with an exclusive offering of commemorative products, special brand collaborations and ‘Three Apples’, a three week, multi-dimensional event beginning October 23rd through November 15th that includes a product retrospective & exhibition at Royal/T in Culver City, CA. Contemporary artists Gary Baseman, Ron English, Buff Monster, Camilla d’Errico, Luke Chueh, Deph, Yosuke Ueno, FriendsWithYou, and Simone Legno are just a few of the 80+ artists that interpreted their vision of Hello Kitty in one-of-a-kind pieces of art that are for sale and on display throughout the duration of the ‘Three Apples’ event. For more information on Hello Kitty’s 35th Anniversary and the celebratory events, please visit www.sanrio.com/threeapples.

About SANRIO

SANRIO’s signature brand Hello Kitty celebrates 35 years of fun & friendship in 2009. With fans around the world, Hello Kitty will mark the year with special co-branded partnerships, unique products, retail promotions & year-end exhibition events. SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 SANRIO-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit www.sanrio.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Franchise highlights include Cooking Mama™Cake Mania® and Jillian Michaels’ Fitness Ultimatum. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.

About Barnstorm Games

Based in London, Barnstorm Games are a new publisher founded by industry veterans. Along with Hello Kitty Party, Barnstorm are launching an innovative drawing product titled ‘Let’s Draw’ and a range of games based around the world-renowned MENSA High IQ Society.

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