EDISON, N.J., May 12 – This Fall, gamers will be able to work out with esteemed celebrity fitness trainer Jillian Michaels whether at home or on the go. Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, and executive producer Interactive Game Group (I2G), have announced that Jillian Michaels will be following up her nearly 600,000 unit-selling Wii(TM) fitness game with two new releases. Both Jillian Michaels’ Fitness Ultimatum 2010 for Wii(TM) and Jillian Michaels’ Pocket Trainer 2010 for Nintendo DS(TM) feature the celebrity fitness trainer, life coach, and star of the popular television series The Biggest Loser as she leads players through high-intensity, one-on-one workouts while providing direct feedback and motivation to yield real results.
“The success of Jillian’s debut game underscores the strength of her brand and desire of the Wii audience to work out with a fitness icon,” said Jesse Sutton, Chief Executive Officer, Majesco. “To keep up with today’s on-the-go lifestyles, we’re launching a portable game in conjunction with an enhanced Wii sequel so players can choose how best to integrate fitness into their daily routines.”
“Jillian is always exploring ways to improve the customer’s experience,” added Giancarlo Chersich, Chief Executive Officer, Empowered Media LLC. “She wanted both Jillian Michaels’ Fitness Ultimatum 2010 and Jillian Michaels’ Pocket Trainer 2010 to be the two best fitness video games on the market, from game responsiveness to player customization to improved workout routines and beyond.”
Jillian Michaels’ Fitness Ultimatum 2010
In Jillian Michaels’ Fitness Ultimatum 2010, players enter a Hell Week-style boot camp packed with new features and energetic workout modes that fully utilize the motion capabilities of the Wii Remote(TM) and the Wii Balance Board(TM) accessory. Under Jillian Michaels’ expert guidance, players engage in lively one-on-one workouts featuring all-new core exercises in Cardio Training, Strength Training, and Balance Training superset routines.
The game features many new modes, including “Fitness Resolutions” and “Exercise with Jillian.” In “Fitness Resolutions,” players plan their routines for the next six months by creating a training calendar, while “Exercise with Jillian” gives players one-on-one time with a 3D avatar of Jillian Michaels that demonstrates pre-made or custom routines. In addition, major motion tracking improvements enable more accurate and precise exercise movements ensuring proper tempo and technique. Players tailor their workouts to their specific abilities by adjusting the game’s difficulty level, and ensure a safe session with warm up and cool down exercises. For even more variety, players will workout in exotic locales like beaches and jungles, or challenge family and friends in multiplayer competitions.
Jillian Michaels’ Pocket Trainer 2010
Jillian Michaels makes her portable debut as she provides expert exercise advice to help players achieve their fitness goals anytime and anywhere through a personalized fitness program. Players adapt their workout experience to their individual abilities in two different modes: “Jillian’s Training” and “My Training.” In “Jillian’s Training,” players follow a pre-defined workout routine proposed by Jillian Michaels, while “My Training” allows players to customize their routines by specifying workout days and activities.
In the game, a 3D avatar of Jillian Michaels demonstrates exercises to ensure that players are maintaining proper form and pace. Players can also track their schedules, progress, and BMI through the innovative “My Diary” feature. With over a dozen real-world exercises and Jillian Michaels’ tough love and supervision, Jillian Michaels’ Pocket Trainer 2010 helps players develop good habits and provides beneficial advice on Diet, Health, and Wellness!
Jillian Michaels’ Fitness Ultimatum 2010 for Wii(TM) is developed by Collision Studios, while Jillian Michaels’ Pocket Trainer 2010 for Nintendo DS(TM) is developed by Mistic Software. The executive producer of both games is Interactive Game Group (I2G). Both games feature English and Spanish support and are expected to release this Fall. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama(TM) and Cake Mania(R)2 for Nintendo DS(TM), and Cooking Mama World Kitchenand Jillian Michaels’ Fitness Ultimatum 2009 for Wii(TM). The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.
About Empowered Media, LLC
Empowered Media, LLC operates the Jillian Michaels health and wellness brand. Best known as the strength trainer and life coach on NBC’s hit series “The Biggest Loser,” Jillian is a motivator to nearly 15 million U.S. viewers every week and can be seen on TV shows in more than 35 countries. She is a best selling author and her DVDs, website and exercise equipment are all top sellers. For more information please visit www.jillianmichaels.com.
About Interactive Game Group, LLC
Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.
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