Now You Can Shop for Ingredients and Create Your Own Dishes With the Infamous Kitchen Matriarch

EDISON, N.J., July 7 – Fresh from the harvest in Gardening Mama, the sweet culinary cutie is returning to her kitchen roots as Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced Cooking Mama 3 for Nintendo DS. The latest iteration of the best-selling franchise, Cooking Mama 3 layers on new features while serving up the same addictive and easy-to-play format that has entertained 4 million people to date. Developed by Cooking Mama Limited, Cooking Mama 3 is expected to launch this holiday.

“The signature gameplay formula of the Mama series continues to attract new players and returning fans of all ages,” said Jesse Sutton, Chief Executive Officer, Majesco. “Cooking Mama 3 is another great opportunity for us to deliver a quality entertainment experience while growing the brand during the all-important holiday season.”

In Cooking Mama 3, players use the stylus as the ultimate cooking utensil to create 80 all new dishes including chili con carne, tulip chicken, mushroom quiche and more. For the first time players can shop for the necessary ingredients before they start cooking in 200 different mini-games that let them chop, grate, slice, and stir up phenomenal foods. Cooking Mama 3 also lets aspiring chefs create their own dishes by combining ingredients together in delicious new ways. In addition, the game features multiplayer cooking challenges and five other gameplay modes. As recipes progress from simple to complex and from small to large dishes, players must do their best to meet Mama’s expectations and impress their hungry friends. If friends think a dish is delicious, gamers will get to unlock another new friend!

Cooking Mama 3 for Nintendo DS is expected to release this holiday. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels’ Fitness Ultimatum 2009 for Wii™. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.

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Certain statements contained herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as “may,” “will,” “intend,” “should,” “expect,” “anticipate,” “estimate” or “continue” or the negatives thereof or other comparable terminology. The Company’s actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

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