New NBA Game to Be Released in Spring 2012

EDISON, NJ — (MARKET WIRE) — 06/07/11 — Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced that it has teamed with the National Basketball Association (NBA) to begin development of an original video game basketball franchise.

The new NBA video game, which will be unlike most traditional sports video games, is scheduled for commercial release in spring 2012. Utilizing motion-based gaming technology, the game will be a fun and casual interactive experience.

“Majesco consumers are interested in branded gameplay, and we are excited to be teaming with a global brand like the NBA, to develop a unique and fun gaming experience,” said Jesse Sutton, Chief Executive Officer, Majesco.

For more information on Majesco can be found online at or on Twitter at

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented console and digital video games on Microsoft Xbox 360®, Sony PlayStation®3, Wii™, Nintendo 3DS and DS™, Facebook and other leading platforms. Product highlights include Cooking Mama™, TETRIS® Party Deluxe and Zumba® Fitness. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.comor on Twitter at

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