EDISON, N.J., March 5, 2009 -Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Barbara’s Bakery, a leading provider of all-natural and organic cereals and snacks, today announced a marketing partnership to support the upcoming release of Puffins: Island Adventure for Nintendo DS™. Through the partnership, content featuring Barbara’s Bakery’s popular cereals, Puffins and Wild Puffs, will be integrated into the gameplay of the upcoming video game release as “Puffin Tips.” Barbara’s Bakery will also develop and execute a national instant win game that will take place this spring to coincide with the launch of the video game.
“As we expand our offerings in the casual games space, we continue to explore strategic partnerships that will help raise awareness for our games in unconventional ways,” said Gui Karyo, Executive Vice President of Operations, Majesco. “Our partnership with Barbara’s Bakery is a perfect opportunity to bring together two related products-Puffins Cereal and our Puffins video game for DS-in a way that makes the experience more fun for the consumer.”
“By teaming with Majesco, Barbara’s Bakery’s Puffins are able to enter into a whole new format for kids to enjoy,” said Kent Spalding, Vice President of Marketing for Weetabix North America. “This video game allows us to take the brand beyond cereal, and hopefully will help to increase awareness of puffins among members of the public who can help support the preservation of their species and environment for many years to come.”
Barbara’s Bakery is hosting a national instant win game for the new Puffins: Island Adventure game. A Puffins: Island Adventure code will be featured on specially marked Puffins and Organic Wild Puffs cereal boxes starting approximately April 1. Consumers can then enter the code into the Puffins website (http://www.barbarasbakery.us) to see if they have won a free copy of the game. There will be a No Purchase Necessary method of entry. Consumers can visit the website for the complete Official Rules and details on how to enter. The instant win game ends 10-31-09. In addition, Barbara’s Bakery will include an advertisement for Puffins and Wild Puffs cereal inside the video game manual.
About Puffins: Island Adventure video game:
In Puffins: Island Adventure, players become part of a Puffin flock where they will learn to fly, dive, swim, explore, start a family and more in this fun and educational experience. Players must conquer more than 100 challenging events related to Puffin life – including The Puffin 500, Puffin Plummet, Tide Pool Fishing, Dive Fishing, Egg Roll, Feeding Time and many more – as they explore the vast Puffin Niche and interact with other Puffins. Puffins: Island Adventure for Nintendo DS is expected to launch this April.