EDISON, NJ — (Marketwire) — 06/13/12 — Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, and FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, today announced a strategic partnership to develop and produce interactive games based on the Emmy nominated American Idol television series. Under the terms of the partnership, Majesco receives the exclusive rights to publish games in North America.
“American Idol created the reality television singing competition format that defined an entire genre and grew into a massive pop culture phenomenon,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “This exciting entertainment brand has a loyal and active fan base that has generated billions of votes since the series launched. That kind of unprecedented engagement offers a unique opportunity for us to introduce new interactive experiences that develop those social connections.”
“Majesco’s expertise in creating casual and family oriented titles made them the perfect partner for our biggest brand, American Idol,” added Naz Cuevas, Senior Manager, Consumer Products, Hardlines, FremantleMedia Enterprises.
American Idol is produced by 19 Entertainment, a division of CORE Media Group and FremantleMedia North America.
Additional details of the American Idol game will be announced at a future date. For more information about Majesco’s exciting line of products, please visit: www.majescoent.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at http://www.majescoent.com/ or on Twitter at www.twitter.com/majesco.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world’s major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.