Shake Up Your Workout with an Interactive Dance-Fitness Party™!

EDISON, N.J.Nov. 30, 2010 /PRNewswire/ — Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced the availability of the Zumba Fitness® interactive video game at retailers nationwide for the Wii™ system from Nintendo, Kinect for the Xbox 360® and PlayStation®Move motion controller for the PlayStation®3 computer entertainment system.  This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape.

“We are incredibly excited to bring Zumba Fitness to market,” said Jesse Sutton, Chief Executive Officer, Majesco.  “Between the infectious music, dynamic routines and colorful aesthetic, the game brings a true dance fitness party home to living rooms everywhere. As a bonus it also helps players achieve their own fitness goals, which is why the Zumba® program has successfully converted more than 10 million people to date.”

In the Zumba exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso.  The game features 30 infectious music tracks and routines—some exclusive to the game—led by Zumba creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba Fitness® video game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues.  As you hit each move in rhythm with your on-screen Zumba instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a fitness-party at home with up to three other players, or take the party online with up to 8 via PlayStation®Network and Xbox LIVE® online entertainment network play. All three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStation®Move motion controller versions ship with an exclusive Zumba Fitness Belt that tracks players’ hip movements as they dance.

Developed by Pipeworks Software, Zumba Fitness® for Wii™, Kinect for Xbox 360 and PlayStation®Move motion controller is rated E and is now available for the suggested retail price of $49.99 on Kinect for Xbox 360, and $39.99 on Wii and PlayStation®Move motion controller. To watch the launch trailer and find out more, please visit

Zumba Fitness® title update on Kinect for Xbox 360 is expected to be available for download in the coming weeks.

About Zumba®

The Zumba® program is a fitness party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness® has helped melt the pounds and inches off more than 10 million Zumba-enthusiasts in 110 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba routines successfully tone and sculpt the body while burning fat. Zumba classes are available at 90,000 locations worldwide and feature specialty options including Zumba Gold® classes for active older adults and deconditioned participants, Zumba® Toning, Zumbatomic® for kids and Aqua Zumba®, the “pool party” workout.  For a home-based workout, The Zumba Fitness Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba® program. Other offerings include Zumbawear™ apparel and accessories, the Zumba Fitness video game as well as music soundtracks. For more information, to find a class, or to purchase Zumba Fitness merchandise, please visit

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii™, Nintendo DS™ and other leading systems. Product highlights include Cooking Mama™, Babysitting Mama™, TETRIS® Party Deluxe and Zumba Fitness®.  The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL.  Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at or on Twitter at

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