Revolutionary Dance Fitness-Party(TM) Lets Players Party Off the Pounds
EDISON, N.J., Aug. 11, 2009 – Get ready to ditch the workout and join the Zumba®movement! Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, and Zumba® Fitness LLC, today announced a partnership to bring the Zumba((R)) fitness experience to video games. This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape. The first Zumba® game will release holiday 2010.
“As the biggest trend in fitness right now, Zumba® has effectively transformed the way people workout,” said Jesse Sutton, Chief Executive Officer, Majesco. “This dance-infused fitness party is the perfect complement to motion-based gaming and we’re excited to offer players a totally new, and incredibly fun, means to achieve their personal fitness goals.”
“Who says working out and having fun are mutually exclusive?” asks Alberto Perlman, Chief Executive Officer, Zumba Fitness. “We don’t believe this and neither does Majesco, which is why this union will take exergaming to the next level.”
Through invigorating, high calorie-burning fitness classes, Zumba® Fitness has helped melt the pounds and inches off more than five million Zumba-enthusiasts in more than 75 countries. This addictive new fitness craze blends Latin and world rhythms with easy-to-follow dance moves to help fans successfully tone and sculpt the body while burning fat.
The first Zumba® game is expected to release next holiday. For additional information about Majesco’s exciting line of products, please visit: www.majescoentertainment.com.
About The Zumba Program®
The Zumba® program is a fitness-party™ with a contagious blend of Latin rhythms and easy-to-follow dance moves that provides an exciting and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off more than five million Zumba enthusiasts in more than 75 countries. Using simple Latin and urban dance moves, Zumba routines successfully tone and sculpt the body while burning fat. The Zumba program is available in a four-disc DVD collection featuring creator Beto Perez, and offered in 40,000 class locations worldwide. Other offerings include Zumbawear™ (clothing), Zumba Gold® (classes for active seniors and de-conditioned participants), Zumba Toning™ (body-sculpting classes), Zumbatomic® (for kids) as well as additional music soundtracks. For more information, to find a class, or to purchase the DVD Collection, visit www.zumba.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels’ Fitness Ultimatum 2009 for Wii™. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.