Released As Part of Hello Kitty’s(R) 35th Anniversary, New Video Game Lets Players Shop, Sew, Cook, and Dress Up for The Ultimate Party

EDISON, N.J., Nov. 24 /PRNewswire-FirstCall/ — No 35th Anniversary would be complete without a party packed with friends and exciting activities. Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, is helping girls everywhere throw such a party for their favorite global icon as the company today announced that Hello Kitty Party for Nintendo DS(TM) has shipped to retailers nationwide. The all-new Hello Kitty game lets players enjoy 25 themed games as they shop, cook, dress up and more — all in preparation for a super fun party.

In Hello Kitty Party, players help Hello Kitty and SANRIO® friends — including Keroppi®, Badtz-Maru®, My Melody® and others — plan and throw a party. After sending out personalized party invitations, players will design and iron the perfect dress; shop for party fare; play puzzles and match games; cook food; and dress Hello Kitty in a variety of outfits and accessories. When the party is in full swing, girls can even show off their dance moves in the Dance Contest!

Developed by Idea Factory and licensed by Barnstorm Games, Hello Kitty Party for Nintendo DS(TM) is rated E for Everyone and available for the suggested retail price of $29.99. For additional information about Majesco’s exciting line of products, please visit

The Hello Kitty Party video game is one of many special releases honoring 35 years of Hello Kitty. SANRIO is celebrating Hello Kitty’s 35th Anniversary with an exclusive offering of commemorative products, special brand collaborations and ‘Three Apples’, a three week, multi-dimensional event that included a product retrospective & exhibition at Royal/T in Culver City, CA. Contemporary artists Gary Baseman, Ron English, Buff Monster, Camilla d’Errico, Luke Chueh, Deph, Yosuke Ueno, FriendsWithYou, and Simone Legno were just a few of the 80+ artists that interpreted their vision of Hello Kitty in one-of-a-kind pieces of art that were for sale and on display throughout the duration of the ‘Three Apples’ event. For more information on Hello Kitty’s 35th Anniversary and the celebratory events, please visit


SANRIO’s signature brand Hello Kitty celebrates 35 years of fun & friendship in 2009. With fans around the world, Hello Kitty will mark the year with special co-branded partnerships, unique products, retail promotions & year-end exhibition events. SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 SANRIO-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii(TM), Nintendo DS(TM) and other leading systems. Franchise highlights include Cooking Mama(TM), Cake Mania® and Jillian Michaels’ Fitness Ultimatum. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at @Majesco is on twitter or at

About Barnstorm Games

Based in London, Barnstorm Games are a new publisher founded by industry veterans. Along with Hello Kitty Party, Barnstorm are launching an innovative drawing product titled ‘Let’s Draw’ and a range of games based around the world-renowned MENSA High IQ Society.

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