Assignment Desks/Feature Desks/Photo Desks

NEW YORK, NY — (Marketwire) — 07/23/12 —
What:
In anticipation of the upcoming launch of ‘NBA Baller Beats‘ (Kinect for Xbox 360), Majesco Entertainment (NASDAQ: COOL) invites NYC media to get their hands on the first ever full-body motion-based NBA video game that lets players perform like a pro using a real basketball. Join two-time World Champion and NBA veteran Kenny Smith, along with New York Liberty player Essence Carson and teen baller phenom Jashaun Agosto, as they demo the game that challenges players to master ball-handling skills by dribbling and performing moves to the beats of an eclectic soundtrack.

The music is your guide as the Kinect motion sensor captures every movement of both player and ball to create an entirely new basketball gaming experience. NBA Baller Beats will come packaged with an official Spalding NBA game ball replica and will make its debut September 11, 2012.

For more information on the video game, please visit www.NBABallerBeats.com

Who: Interviews with game Brand Ambassadors are available, including:

• Kenny Smith, two-time World Champion and 10-year veteran of the NBA. Kenny’s distinct voice can be found in the extensive in-game tutorial for NBA Baller Beats.
• Essence Carson, WNBA all-star and current NY Liberty player.
• Jashaun Agosto, teenage baller phenom. At 15 years old, his handle rivals that of professionals.
• Jesse Sutton, CEO, Majesco Entertainment
• And a special video message from Brooklyn Nets and Olympian Deron Williams. Deron is NBA Baller Beats’ cover athlete.

When:
Tuesday, July 24, 2012; 1pm-3pm EDT

Where:
The Sports Club/LA
330 East 61st Street, New York, NY
(Between First and Second Avenue)

Media RSVP
If you are planning to send a reporter, camera crew or photographer, please contact tracie@reverbinc.com or call 209-586-1495 x104 in advance.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks. The company’s shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoent.com or on Twitter at www.twitter.com/majesco.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

Baller Beats is based on a concept by Curtis R. Smith