EDISON, NJ — (Marketwired) — 11/05/13 — Majesco Entertainment Company (NASDAQ: COOL), publisher of the Zumba® Fitness video game franchise that has sold more than nine million copies worldwide, announced today the release of Zumba® Fitness World Party on Kinect for Xbox 360, Wii™ U and Wii™. The game will also be available November 22nd as part of the day-one launch lineup for Xbox One, the all-in-one games and entertainment system from Microsoft.
“Bringing World Party to market is a tremendous achievement for our team,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “We are incredibly proud of the new visual style, engaging global content and depth of play that this experience offers. What’s more, World Party is more than just a fun interactive game; it’s a tool that will help players reach their personal fitness goals, complete with a robust video reward system that keeps them motivated along the way.”
To complement the launch, Majesco Entertainment revealed the Zumba® Fitness World Party television spot airing this month (click to watch or download), and noted that playable demos for Kinect for Xbox 360 and Xbox One will be available for download soon from the Xbox Live online entertainment network from Microsoft. Fans will also benefit from new items in the Zumba® wear Avatar Collectionnow available on Xbox Live.
Zumba® Fitness World Party invites you to escape on a global fitness journey to exotic locations including Hawaii, Brazil and India — set to 40+ new high-energy routines and more than 30 international dance styles. Players can immerse themselves in an exhilarating at-home workout packed with fitness features to maximize results, while jamming out to a world-class soundtrack highlighted by Lady Gaga, Pitbull, Marc Anthony, Daddy Yankee and Zumba originals. Additional new features include the World Tour mode and an incredible visual presentation that parallels a real-life experience on location alongside Zumba’s celebrity instructors.
“World Party unites the player with the global community of dance through an interactive journey that delivers explosive physical and emotional benefits,” said Joan Blackwood, Chief Marketing Officer, Zumba Fitness. “We have created a game that explores different dance cultures from around the world for a truly remarkable Zumba experience for fans everywhere.”
Developed by Zoë Mode, Zumba® Fitness World Party is rated E for Everyone and is available now on Kinect for Xbox 360 and Wii™ at $39.99 SRP, and Wii™ U at $49.99 SRP. The Xbox One version will release on November 22nd at $49.99 SRP. To watch the launch trailer and find out more, please visit the official site at zumbafitnessgame.com. Press assets are available for download here.
ABOUT MAJESCO ENTERTAINMENT COMPANY
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as mobile devices. Product highlights include Zumba® Fitness and Cooking Mama™. Majesco is headquartered in Edison, NJ, and the company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.
ABOUT ZUMBA® FITNESS, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate “fitness-party”, Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world — reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini™ (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter.
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