Majesco Broadens the Zumba Brand With Targeted Content for the Kids Market
EDISON, NJ — (Marketwired) — 11/19/13 — Majesco Entertainment Company (NASDAQ: COOL), publisher of the leading Zumba® Fitness video game franchise that has sold more than nine million copies worldwide, announced today that Zumba® Kids is available now in North America on Kinect for Xbox 360 and Wii™. Zumba® Kids, based on the popular Zumba specialty program that inspires kids to express themselves through movement, gets families moving together with 30 high-energy routines, imaginative mini-games, and diverse dance styles set to rockin’ hits from artists like Justin Bieber and Willow Smith!
“The Zumba Kids specialty program translates perfectly into an interactive video game given its focus on fun, creative play and movement,” said Jesse Sutton, chief executive officer, Majesco Entertainment. “We are excited to extend our best-selling franchise into a custom-designed experience for a new generation of Zumba fans.”
Created for younger players age 7-11, Zumba® Kids features kid-friendly choreography that encourages freeing movement, builds self-confidence and enhances coordination. Kids will discover new rhythms as they move to 20+ easy-to-learn dance styles, including hip-hop, swing, surf, disco and salsa. Zumba®Kids also supports a full set of gameplay modes that offer multiplayer fun, mini-games and classes in varying lengths. Kids receive positive reinforcement via layers of unlockable rewards — bonus videos, healthy lifestyle tips plus stickers and badges kids can collect in a customizable in-game scrap book. Rounding out the experience is an energizing soundtrack highlighted by contagious hits like Justin Bieber’s “Beauty and a Beat” and Willow Smith’s “Fireball,” classics like “Wipeout” and “Boogie Wonderland,” along with a range of Zumba original songs.
“With millions of children facing weight issues around the world, we are introducing a high-energy video game to the market that we hope will help decrease the global obesity epidemic and provide kids with a new opportunity to move and get fit,” said Alberto Perlman, CEO and co-founder of Zumba. “Zumba® Kids makes exercising fun and is the perfect opportunity to replace snacking on chips and soda with something healthy and entertaining.”
Developed by Zoë Mode and rated E for Everyone, Zumba® Kids is now available on Kinect for Xbox 360 and Wii™ for $29.99 SRP. To watch the launch trailer and find out more, please visit the official site at zumbafitnessgame.com. Press assets are available for download here.
ABOUT MAJESCO ENTERTAINMENT COMPANY
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as mobile devices. Product highlights include Zumba® Fitness and Cooking Mama™. Majesco is headquartered in Edison, NJ, and the company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.
ABOUT ZUMBA FITNESS, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate “fitness-party,” Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world — reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba®Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini™ (ages 0-3). The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter.
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